Case study - AI production · M.J. Bale

M.J. Bale:Cotton-Cashmere Polo.

A hybrid workflow for luxury product visualisation, tested on a single cotton-cashmere polo.
See how it's made ↓
ClientM.J. Bale
ProjectCotton-Cashmere Polo
ServicesAI product visualisation · Digital rebuilding · Retouching
Ran onInstagram · @collidelab

How far can you take luxury product visualisation? For M.J. Bale, we explored exactly that on a cotton-cashmere polo - a hybrid workflow that holds to a genuinely luxury standard: real photography, digital rebuilding and hand retouching.

The process
The garment, shot in studio
01. Photography - the garment, shot in studio
Digital build and hand retouching
02. Composition - digital build & hand retouching
M.J. Bale cotton-cashmere polo, final result
03. Result - M.J. Bale cotton-cashmere polo